Gap has produced (PRODUCT) RED™ baby bodysuits. Half of the profits from these RED styles will go directly towards fighting AIDS.
To promote this their Advertising campaign has been as equally social conscious in their choices of celebrities. Anne Hathaway and Wyclef Jean were chosen along with the African Children's Choir.
The Campaign shot by Annie Leibovitz is sure to be another hit for GAP.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment