Saturday 7 April 2007

Choose Love, Choose Life, Choose a t-Shirt!

As you probably know Tesco is basically taking over the world! They sell everything, do everything, help everyone, save everything!
Their are now helping our ethical conscience buy hooking up with the fashion slogan queen herself, Katherine E Hamnett. Together they have come up with an organic and fair trade clothing collection for Men Women and children.
'Choose Love' was inspired by "tackling today's global issues". It's an affordable range made from soft, organic and fair trade cotton.
The women's range includes T-shirts and hoodies and starts from £10 -£15. The men's range starts from £6-£10 and also includes T-shirts.
The kid's range starts from £5 and is called 'Save The Future For Me' playing on the idea that we are ruining the world for the future generations.
The ranges are small but they have big ideas. Tesco can afford to buy the cotton at a fair price and keep the prices for the customers down. Lets just hope that they are playing fair and that this doesn't just turn out to be a headline grabbing trick.